Field Programs Data Analyst (Marketing)

• 12 months contract
• Hybrid work arrangement (3 days per week in office)
• Work location: Suntec

Our Client

• Our client is one of the leading IT enterprise cloud computing company
• Ranked as Fortune "100 Best Companies to work for"

The Opportunity
Project Management:

• Manage incoming requests from the ASEAN Field Marketing Team.
• Ensure all project requests include necessary details and content for the field marketing operation team, meeting SLAs.
• Collaborate with the ASEAN Field Marketing Team and the Field Programs Team to understand capacity and allocate resources effectively.
• Complete allocated requests most efficiently, effectively and within the agreed deadline.

Event Operations

• Create pre-event target audience strategy and insights
• Oversee the event technology platform to ensure seamless integration and functionality.
• Manage registration systems, event apps, and other event technology tools.
• Provide technical support and troubleshooting during events to ensure smooth operation.
• Oversee data operations related to event registration and attendance tracking.
• Manage post-event communication lead management, delivering priority leads within 24 hours post-event.

Data Quality:

• Ensure we manage data in compliance with relevant ASEAN legislation.
• Address quality issues affecting business, such as duplicate records and incomplete information.
• Provide a minimum of monthly database health insights for ASEAN

Data Coordination:

• Check and update fields for data import Excel ROE.
• Conduct list scrubbing.
• Support data analysis with uploads and data splitting for large events.
• Create DE in Marketing Cloud based on CRM reports.
• Build Org62 Reports.
• Update campaign member status in CRM campaigns.

Leads Management:

• Own and understand the lead process, from Web-to-lead form to Leads Object.
• Manage lead assignment rules and lead queues.
• Handle list imports and record updates.

Your Background

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Proven experience in event management, preferably in a corporate environment.
• Strong organisational and project management skills with the ability to manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in data analysis and experience with CRM systems (e.g., Salesforce) is a plus.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Join our team and be part of delivering impactful marketing initiatives through small-scale events.

Preferred Qualifications:

• Proficiency in SQL, specifically T-SQL or SQL Server 2008.
• Experience in strategic event support.

Interested parties please click "Apply Now" or contact May Anne Ramos(EA Reg no: R1110127) at mayanne.ramos@peoplebank.asia for more information.
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.