As an Associate Product Marketing Manager, you'll be responsible for driving member growth and engagement for the business platform across APAC - with a focus on Southeast Asia (SEA) and India. You'll collaborate with cross-functional teams from Product Marketing, Product, Editorial, Policy, B2B, BizOps, and more to optimize marketing campaigns and enhance the member experience. 


Responsibilities

• Lead member growth initiatives across APAC, focusing on SEA and India.
• Create marketing materials that clearly communicate LinkedIn’s value proposition.
• Optimize new member onboarding with the Product and Performance Marketing teams to drive and boost consumer sign up on the company’s platform. 
• Develop assets and messaging to boost product adoption and engagement.
• Collaborate with cross-functional teams to launch impactful campaigns.
• Analyse campaign performance and optimize using data-driven insights.

Basic Qualifications

• 5+ years of marketing experience, especially in digital platforms.
• Strong team player with excellent cross-functional collaboration skills.
• Bachelor’s degree in Marketing or related field, or equivalent experience.
• Fluency in English and Bahasa Indonesia is required (for supporting the Indonesian market).

Preferred Qualifications

• Ability to work in a dynamic, results-driven environment.
• Hands-on experience managing end-to-end campaigns.
• Expertise in analysing data to inform strategy.
• Strong project management and creative problem-solving skills.
• Exceptional communication skills for clear, compelling messaging.

Next Step: 

• Interested applicants, please send your resume to stephanie.chong@peoplebank.asia with your current and expected salary.
• Please note that only shortlisted candidates will be contacted.

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.
EA Personnel Registration ID:R2090996