Brand Marketing Manager (Chinese F&B Investment firm)

Location: Singapore
Job Type: Permanent
Posted: 4 days ago
Contact: Stephanie Chong
Discipline:
Reference: 40664
My client is a forward-thinking Chinese investment firm focused on the food and beverage sector. They are looking to hire a Brand Marketing Manager to join their team as an individual contributor where you will be responsible for developing and executing marketing strategies that elevate the business brand’s portfolio presence and drive growth for new food and beverage products that they bring in – reporting to the MD in Singapore.  

If you're passionate about the food and beverage industry and have a knack for innovative marketing, this is the opportunity for you to make a significant impact.

Key Responsibilities:

  • Develop and implement brand marketing strategies to increase market share and brand loyalty.
  • Collaborate with product development teams to launch new products and manage existing product lines.
  • Create and oversee integrated marketing campaigns across various channels, including digital, social media, print, and events.
  • Analyze campaign performance metrics and adjust strategies to optimize results.
  • Manage brand budgets and allocate resources effectively to maximize ROI.
  • Build strong relationships with external partners, including agencies, suppliers, and retailers.
 
Qualifications:
  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years of experience in brand management or marketing, preferably within the food and beverage industry.
  • Fluent in Mandarin and English (spoken and written) will be advantageous.
  • Proven track record of developing successful marketing strategies and campaigns.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent communication and interpersonal skills.
  • Creative thinker with the ability to translate ideas into actionable plans.
  • Proficiency in digital marketing tools and platforms.
Next Step: 
  • Interested applicants, please send your resume to stephanie.chong@peoplebank.asia with your current and expected salary.
  • Please note that only shortlisted candidates will be contacted.

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.
EA Personnel Registration ID:R2090996