Location: Singapore
Reports to: Brand Director
About the Company: The Client is a prestigious luxury furniture brand renowned for its exquisite craftsmanship, timeless designs, and unparalleled quality. We are dedicated to creating sophisticated living spaces that exude elegance and comfort. As we continue to expand, we seek a Visual Merchandising Lead to elevate our brand presence and enhance customer experience across all retail touchpoints.
Job Overview: The Visual Merchandising Lead will be responsible for developing and implementing visually compelling and commercially effective merchandising strategies across all showrooms, pop-ups, and retail spaces. This role requires a strong aesthetic sense, a deep understanding of luxury retail, and the ability to translate brand identity into immersive in-store experiences that drive customer engagement and sales.
Key Responsibilities:
- Visual Merchandising Strategy: Develop and execute innovative visual merchandising strategies aligned with brand identity and business objectives.
- Showroom & Store Layouts: Design and optimize showroom layouts to enhance customer flow and product storytelling, ensuring an elevated shopping experience.
- Product Presentation: Curate product displays that highlight key collections, bestsellers, and new arrivals, maximizing visual impact and commercial appeal.
- Seasonal & Campaign Execution: Plan and execute seasonal themes, promotional events, and product launches, ensuring consistency across all locations.
- Cross-functional Collaboration: Work closely with retail, marketing, sales, and design teams to align visual merchandising efforts with broader brand and business strategies.
- Guidelines & Standards: Develop and maintain VM guidelines to ensure consistency in brand representation across multiple stores and locations.
- Store Visits & Compliance: Conduct regular store visits to ensure VM execution aligns with brand standards and identify opportunities for improvement.
- Training & Development: Train store teams on visual merchandising best practices, ensuring they can implement guidelines effectively.
- Trend & Market Research: Stay updated on industry trends, competitor strategies, and emerging VM techniques to continuously innovate and enhance displays.
- Budget Management: Oversee VM budgets, sourcing materials, props, and fixtures while ensuring cost-effectiveness.
- Education: Bachelor’s degree in Visual Merchandising, Retail Design, Interior Design, or a related field.
- Experience: Minimum of 5 years in visual merchandising, preferably in the luxury furniture, home décor, or high-end retail sector.
- Design Expertise: Strong understanding of space planning, color theory, and design principles to create visually stunning retail environments.
- Project Management: Ability to manage multiple projects simultaneously with strong organizational and time-management skills.
- Communication Skills: Excellent interpersonal and leadership skills to collaborate with cross-functional teams and train retail staff.
- Problem-Solving: Ability to troubleshoot and adapt visual merchandising strategies to different store formats and market needs.
- Passion for Luxury & Design: A strong appreciation for craftsmanship, design trends, and the luxury lifestyle.
Senior Consultant
Registration Number, R23114782
Peoplebank Singapore Pte Ltd
EA License Number, 08C5248